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  • SEO Guarantees: Friend Or Foe?

    Posted on March 18th, 2010 Pamela Hersch No comments

    The popular consensus within the SEO community as of late, is that all SEO guarantees are generally a bad thing. The main reason behind this ideology is the belief that no one can honestly promise top ranking results on the search engines, so anyone making such promises must not be a legitimate entity. While not instantly placing your trust into an seo company solely based upon a guarantee seems like sound advice, at the same time, a blanket statement condemning all services who offer certain types of guarantees seems in itself a bit conjured if not bordering on self serving by the companies and individuals posting some of these warnings (who in many cases are selling seo services themselves, without a guarantee).

    The problem is that there are too many wild and false claims to weed through before you might eventually stumble upon something worthwhile, and by that time you’re likely to be feeling jaded to begin with. For those who may have experienced this exasperating seo search experience, don’t automatically cast aside a particular seo service just because their sign has the word “guarantee” in it or you may be missing out.

    Therefore, it is important to thoroughly analyze any guarantee being offered and how exactly it’s worded so that you can be very clear about what the guarantee is actually promising, what it’s NOT promising, and how much it’s value is really worth to you and your bottom line before deciding if it’s a good fit or not. Use common sense and read between the lines, and call them on the phone to explain in more detail.

    Remember, an seo company who offers no client protection at all can in some cases be just as bad as the service making unfulfilled promises. Use some common sense and search for someone who’s somewhere in between the two. Something that requires a certain amount of responsibility for both parties involved and does not sound bloated or fluffy is probably your best bet. Remember too, that search engine optimization takes time before it begins to pay off so look for guarantees or agreements that will span at least 6 months if not longer.

    Some might be willing to work with you as a limited partner and yet others may be willing to offer a small percentage back after a reasonable time period if their overall results are less than satisfactory. When it comes to SEO it is best to find someone willing to split the risk with you at certain levels and for a reasonable amount of time (at least 6 months – 1 year). They aren’t always easy to find but they’re out there.

    For high performing seo services check out this SEO Company , who provides the Best SEO Company services for small to mid size companies along with a very trusted but limited guarantee.




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